Our Services | Digital Marketing | Search Marketing

Your Company's Digital Persona

Today digital is at the center of everything the marketer is touching. The web provides a vast medium to reach and engage prospects, convert them to customers, and track and measure everything as it happens. Aditi Litehouse believes passionately that the online experience for your customers should be a unified, integrated one. So if your consumer or business customers are using a computer or mobile device, are on your web site or a social media page – the experience is both engaging and part of a combined whole: your company’s digital persona.

Aditi Litehouse helps enable your unified online presence:

Create engaging web experiences
Extend your presence to mobile devices
Support online eCommerce transactions
Generate social demand with quality prospects – Both B2C and B2B

User Experience

All digital communication and design should accurately and positively represent your brand, emphasizing your commitment to the brand’s image, products and services. Backed by over 20 years of expertise in software design, Aditi Litehouse creates amazing web experiences for your brand and customers. Our expertise includes website design, creative design, user interface design, information architecture design, wire framing, user acceptance testing and prototyping. Take a look at some of our UX work.

Our UX process is illustrated below:

USER RESEARCH	INTERACTION DESIGN	USABILITY TESTING	USER ACCEPTANCE TESTING
Understanding the problem statement	Prototyping, wireframing & brand integration	Remote & in-person testing	Assure positive user experience

Social & Demand Gen

The right message for the right audience at the right place helps you engage, convert, and build community. When it resonates with your audience, the potential for network effect is magical. Aditi Litehouse helps you generate the magic with social outreach on Facebook, LinkedIn, and Pinterest. We support Twitter, search engine marketing, and display advertising channels. We manage the right investment to maximize your return and create and integrate a dashboard so you can track and report against results. Our social and demand gen expertise for b2c and b2b includes: Social marketing, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Display advertising and analytics for tracking and reporting.

Our social & demand gen process is illustrated below:

RESEARCH	SOCIAL INTEGRATION	SEARCH MARKETING	REPORT GENERATION
Competitive Analysis Target Market Segmentation	Facebook Twitter LinkedIn (B2B) Pinterest	SEO SEM Content Strategy	Custom Analytics ROI Analysis

Mobile

Everybody is on the go, at some point every day. The mobile market is expanding incredibly fast, as is the technology behind it, with no signs of slowing down. Aditi Litehouse helps you extend your presence to support mobile users with a unified look and feel that speaks to your brand. We handle the growing complexity of multiple interfaces across mobile phones, tablets, and a multitude of platforms and screen resolutions. Our mobile development expertise includes: Responsive design, iOS, Android, Windows 8 app development. Take a look at some of our mobile work.

Our mobile development process is illustrated below:

DISCOVERY	DEVELOPMENT	TESTING & HOSTING	MARKETING & SUPPORT
Target audience Use case scenarios User experience	Native Apps Mobile web	App submission App store optimization Hosting apps	App marketing Social integrations Location services Post release support Mobile site SEO

eCommerce

In a world where everyone is online whether at home or on-the-go, every day is now ‘cyber monday.’ Our job is to enable smooth eCommerce transactions to help you please customers 24/7. Aditi Litehouse offers clients a deep understanding of personalization, sku database management, promotion/merchandising, secure payment and reporting to facilitate an outstanding online marketplace. And we don’t stop at just creating the store: we help you generate the demand to drive quality traffic and convert. Our eCommerce expertise includes: Online merchandising, Personalization, Secure payment integration, Transaction analytics and reporting. Have a look at some of our eCommerce projects.

Our eCommerce development process is illustrated below:

RESEARCH	DESIGN	DEVELOPMENT	MARKETING	REPORTING
Audience segmentation Product analysis Market focus	Content strategy User experience Platform analysis	Implementation Testing API integrations	Social SEO SEM	Analytics Customer feedback analysis

UNIFIED PRESENCE. MORE REACH. FASTER GROWTH.

What We Do